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The last time I shopped for a car I used Carfax and was very satisfied. I was able to run the VIN numbers of any number of cars at it was very useful and revealing for 39.99. This time, the large print said "Unlimited License Plate Searches $54.99". What it did not say was that VIN number searches were limited to 5 on the "unlimited" plan.

Carfax is a company that is supposed to protect us from the unscrupulous. It is unscrupulous for Carfax to sell this plan that it calls "unlimited" but it is anything but. It's useless if you are shopping at dealerships who do not have plates on cars. Clearly, Carfax is catering to the wolves guarding the henhouse. In so doing, they will ultimately undermine their own credibility and destroy their own business model. They sell us trust and credibility but are doing bait and switch.

I had a chat session with customer service. They gave me 5 more VIN searches but when I pressed them on the deceptive website they repeatedly answered that it is advertised as "Unlimited License Plates". When I pressed further about enormously pertinent details being omitted they simply repeated the same answer. I asked if Carfax had plans of clarifying this on their website but they responded that they could not answer.

Watch out for Carfax. There's sawdust in the transmission.

Monetary Loss: $55.

Location: Oberlin, Ohio

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